And it’s easy to set up with WordPress plugins like Yoast SEO, since Pinterest uses the Facebook Open Graph metadata.Įnsure Open Graph is enabled on your blog and then validate your site with Pinterest. There are five different types – movie, article, product, app, recipe, and place – each with their own pin upgrades such as real-time pricing and a direct link to your site.Īrticle pins are valuable for bloggers since you can promote your latest blog post with your logo, bigger headline and a link back to your site. You can also apply for Rich Pins, which are pins with more information than your standard pin. When you sign up, you’ll have access to Pinterest analytics – important information about your pins’ behavior – once you verify your website with Pinterest. To really see an impact in your pinning efforts, go ahead and sign up for a free Pinterest for business account or convert your existing account. Increase your Pinterest traction with the Social Snap plugin The Pinterest statistic that jumps out the most, however, is that it is the second fastest growing social network:
The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook.Ecommerce sites benefit from pinning as each pin can generate 78 cents.Each pin can drive up to 2 page visits and 6 pageviews.A pin is 100 times more spreadable than your average tweet.Just take a look at these astounding facts: There’s power behind using Pinterest to drive traffic to your blog.
So, it’s easy to push this visual search engine under the rug because you think this platform isn’t for you.īut, if some of the biggest brands – Wal-Mart, Apple, and Lowe’s – are staking Pinterest ground for their marketing efforts, it seems there’s enough room for the bloggers, start-ups, and entrepreneurs to give pins, repins and group boards a try.
If the top 30 Pinners are food, fashion, design, and wedding bloggers, it’s safe to say it’s a scrapbooking paradise for women. How many of you think Pinterest is only a place for women to share their latest recipe or DIY project?
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