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Popular head terms are typically very competitive. Why Are Long-Tail Keywords Important? Easier to Rank See how these keywords are long and highly specific? Those are telltale signs of long-tail keywords.

content marketing strategies for software.

Here are some examples of targeted keywords that are long-tail keywords: See how these terms are short and not very specific? Those are features that keywords that aren’t long-tail terms tend to have. Here are examples of very broad “head terms” that aren’t long-tail keywords: Let’s quickly take a look at examples of words that don’t qualify as long-tail keywords. In fact, the term “long tail” refers to the “tail” at the end of a curve.Īs you can see in the chart above, each individual long-tail keyword has a relatively low search volume (especially when compared to head terms.)īut in aggregate, they actually make up the vast majority of all searches performed on Google. The phrase “long tail” was originally used to describe the phenomenon that niche products on sites like Amazon tended to account for more total sales than the top bestsellers.Īs it turns out, the same thing occurs with keywords that people type into search engines.

Long-tail keywords are highly specific search queries that tend to have relatively low search volumes.Īlthough users search for them less often, long-tail keywords make up a large percentage of overall searches when added together.